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There are an increasing number of publications (books, articles, papers) on Business as Mission, BAM. Many are authored by Westerners from a Western perspective and these contributions are good and helpful. But it is not a fair reflection of the global BAM movement, since probably most practitioners and many thought leaders are non-Westerners or run BAM businesses in the Arab world and Asia.

Thus it was a joy to be a special editor for the BAM issue of the Connections Journal two years ago and invite friends and colleagues from all over the world to contribute. The journal contains articles on Business as Mission from thought leaders and practitioners from Asia, Africa, Latin America, Europe and North America.

You can find the link to these articles under “LINKS”; scroll down and look right: WEA-MC Journal Connections, BAM issue, fall 2009

The articles include:

  • Case Study on BAM SME from Korea to Other Parts of Asia. Joseph Lee
  • Restoring People, Changing Businesses, Transforming Societies – A Case Study from Indonesia. Julian Foe
  • The Challenges and Opportunities For Business As Mission: A Perspective From Africa. Dennis Tongoi
  • Bossa Nova, the “Beautiful Game” and Business as Mission (A Brazilian Perspective). João Mordomo
  • Larger-Sized Business as Mission (BAM) Companies. (Chinese Perspectives) Dwight Nordstrom & Vince Liang
  • Why Is Bangladesh Poor and Taiwan Rich? Mats Tunehag & Peter Shaukat
  • Business as Mission: Towards a Biblical and Practical Theology of Work and Business. Bridget Adams
  • Church, Missions and Business: Roles, Responsibilities, Tension and Synergies. Peter Shaukat
  • Human Trafficking: Business as Prevention and Restoration. Jennifer Roemhildt Tunehag
  • Ten Principles: BAM in areas of Prostitution and Trafficking. Annie Dieselberg
  • The Experiment in Integrated Mission – Business, Mission, and Social Transformation. Trev Gregory
  • The Mission of Business: CSR+. Mats Tunehag
  • Chickens, computers, and steel parts – Why business-based ministry is so effective. Matt in Asia
  • The Business as Mission Manifesto

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Underlying values often surface in legislation. The value of life is secondary or tertiary in California, while skin health seemingly is of primary value.

In California minors can have an abortion without the knowledge or consent of parents.  California has rejected three times efforts to allow parents to be notified when a minor girl is considering an abortion.

But a new law prohibits teens to use tanning beds. Age limit is now 18 years. It used to be that 14 – 18 year olds could get this kind of tan with the parents’ approval. But no more! According to the Governor’s office the legislation was designed to “improve the health and well-being of Californians”.

The same legislators often use the hollow argument that women – and even teenage girls – have the “right to their own body” and thus abortion. The new law means that teens don’t have the right to their own body for tanning purposes, but they do for abortion.

So tanning beds are potentially harmful for teens, and are thus now banned for this age group. Abortion on the other hand, is seen as relatively harmless for teens. No consideration of abortion syndrome – or the unborn.

Skin is more important than life. Can a society with such values prosper, or even survive?

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The Arab spring has turned into a chilly winter, especially for the Christians. The Egypt security forces killed at least 24 Christians who were demonstrating against the discrimination of Christians, against the burning of churches, against the slandering of Christians on state television, et cetera.

Now let me guess what will not happen next:

  • There won’t be an extra emergency session of the UN Security Council.
  • No UN commission will be appointed to investigate the actions of the Egyptian security forces.
  • There won’t be any demands of boycotts against Egypt.
  • Turkey will not downgrade its diplomatic relations with Egypt.
  • The Arab League will not make any statement criticizing the persecution of Christians in Egypt.
  • There will be no need for extra security measures of Egyptian embassies around the world because there will be no Christian suicide bombers or mobs attacking them.

But maybe I am wrong…

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Second@s Plus, a lobby group in Switzerland consisting of mostly Muslim immigrants, demand that Switzerland removes the cross from the nation’s flag.

They will run a campaign in October against this Christian symbol which they consider unfit in today’s multicultural Switzerland. They consider the flag offensive to Muslims.

This has caused a heated debate. But this is just one of many similar cases taking place almost every week in Western democracies. Some groups demand a freedom from seeing or hearing things they don’t like or agree with. These demands come mainly from some Muslim and homosexual groups. They pro-actively seek to reduce freedom of expression and introduce freedom from hearing!

It is of great concern that citizens of democracies work to dismantle democracy; they strive to eliminate basic human rights. But it is equally worrying that some politicians, authorities and journalists move in the same direction.

Just one recent example from the UK: The police in Lancashire recently ordered the owner of a Christian cafe to stop having Bible verses on a TV screen inside the café. Why? It might offend someone who is not Christian.

This absurd no-one-must-ever-be-offended-principle leads towards the death of free speech. If you never want to expose yourself to a dissenting opinion I recommend you become a hermit in the Sahara. Or a dictator.

PS: Viewer discretion is advised, the following image may be deemed offensive, and may even cause great distress among some.


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9 million people live in Sweden. Approximately 300 000 Swedes go hunting every year and they shoot 100 000 moose.

Moose hunters need to know what a moose looks like. If they don’t know, you certainly don’t want to be around during hunting season. Your success as a hunter depends on knowing your target.

One can only succeed – or fail – in relationship to a target, a defined purpose, specific objectives.

The same applies to Business as Mission, BAM, initiatives. We can only determine success or failures based on our purpose, objectives and focus. So what is the purpose of BAM, its objectives and focus?

Last year I gave a short presentation at the international Lausanne Congress in Cape Town on this topic. Watch this ten minute video clip to learn more.

Mats Tunehag examines what factors determine the success or failure of business as mission. He argues that it’s important to remember our objectives and refuse to compromise on professionalism, excellence and integrity.

 

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