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Most businesses are local, and daily problem solving often comes to the forefront. Understandably so. But from time to time, we need to review our mission, and remind ourselves about our greater vision.

Business as Mission, BAM, is about holistic transformation of people, businesses, industries and nations. This implies several things. We need to:

  1. have a macro perspective,
  2. take a long-term view,
  3. stay mission true,
  4. and employ intentional succession planning

Let me briefly unpack these four.

  1. Macro Perspective

We thank God for the exponential growth of the global BAM movement. We could not talk about a global movement 25 years ago – today we can. There are tens of thousands of BAM businesses in the SME sector and beyond. There is a growing ecosystem of incubators, training programs, investment groups, websites and YouTube channels – in over 20 languages. There are churches and denominations involved, most of the biggest and oldest Evangelical mission agencies in the world engage in BAM, and BAM is also embraced by other Christian traditions. There are dozens of PhD’s on BAM and countless Master theses, creating intellectual capital and sharing best practices. I could go on and on. God is at work.

But if we are to see a macro transformation take place, we need to build a critical mass of BAM initiatives, to reach a tipping point. To that end the various BAM networks have a critical role to play.

BAM Global has identified this as an important goal, to build on this growth and better ‘connect the dots’ of BAM to enable greater impact. …To create momentum for macro transformation we need to scale up, multiply and reach a critical mass of business as mission initiatives in cities, nations and industries.“ [1]

  1. Long-term view

Transformation takes time, especially macro transformation. We know that from studying movements of societal transformation, like the abolitionist movement and the civil rights movement. We in the BAM movement are to some extent about setting the stage for generations to come. Read “BAM & the Olive Tree” [2], and “Deeply Rooted for the Future” [3], to learn more.

  1. Stay mission true – avoid mission drift

Nobody ever plans for mission drift, but it happens unless you have systems and processes in place to reinforce the mission and transmit the values – day by day, and from generation to generation.

We know from research and numerous case studies that people and money are two main causes to mission drift.[4] Wrong people (not necessarily bad) come into management or the board and take the organization in a different direction. Money (grants, investments) can also influence the mission of a university, NGO and business.

A risk for mission drift in the BAM movement is to lose focus on the Great Commission aspect of our mission: to make Christ known among all peoples as we do business.

Mission drift doesn’t necessarily mean going bad, but certainly going off the original track. To stay mission true, we need to constantly monitor everything we do and say in the global BAM movement. This applies to the business ecosystem, to churches and mission agencies, as well as to teaching and training on all levels. A litmus test is: is the Great Commission still underpinning what we do, and are the four bottom-lines still pursued in planning, operations and evaluation, as well as in investing?

  1. Succession planning

To have a holistic macro impact, we need to create critical mass of BAM initiatives, assume a long-term view, stay mission true, and do intentional succession planning. It cannot be considered success to have a number of disconnected BAM dots which stay mission true for only a short season.

Succession planning is difficult in general – for churches, organizations and businesses. A common mistake is to start too late. But succession planning is even more difficult and complex when you deal with value-based businesses like BAM. We may also use the term ‘continuity planning’, since we want the values and the holistic impact to continue year after year, from generation to generation.

We should learn from the Jewish people and their continuity and succession planning. The transfer of values, from generation to generation, is a profound factor in the uniqueness of Abraham, the establishment of the Covenant and the impact and longevity of the Jewish people.[5]

A BAM business may survive and even thrive financially as a 2nd generation business, but what if the BAM values are lost? Would we consider that success?

It is a challenge for any business and movement in general to move from first to second generation. But for BAM in particular we need to ensure that the BAM vision, mission and values are transferred and continuously embedded in our various BAM initiatives. This will not happen by default, it takes intentional and professional efforts, and prayer.

Mats Tunehag


[1] https://www.bamglobal.org/wp-content/uploads/2019/10/BAM-Global-BHAGs.pdf

[2] http://matstunehag.com/2013/05/08/bam-the-olive-tree/

[3] http://matstunehag.com/2020/12/23/deeply-rooted-for-the-future/  

[4] See ‘Mission Drift’, by Peter Greer & Chris Horst

[5] For I have known him, because he will command his children and household after him to keep the way of the Lord. (Genesis 18:19) Abram is not the only individual in the ancient world to know of a Creator, and of the ethical implications of this great truth. But he is the first to have a dream of founding a family that will transmit this monotheistic principle from generation to generation. Abram is the first to truly envision not only bringing children into this world, but teaching them, and raising them to follow his path; he sought children who would perpetuate not only his body but also his beliefs. To Choose the Jews: Understanding the Election of Abraham, by Rabbi Meir Soloveischik, 2021.


There’s no place like home. The vast majority of all human beings prefer the familiar, to stay close to family, use our own language, eat familiar food, operate within our own culture and enjoy known surroundings. That is both natural and ok.

Using the language of the bible, we may call this our Jerusalem. But you will receive power when the Holy Spirit comes on you; and you will be my witnesses in Jerusalem, and in all Judea and Samaria, and to the ends of the earth.” (Acts 1:8) This verse talks about a missional and centrifugal movement, from home – Jerusalem – to Judea, Samaria and to the ends of the earth. But Jerusalem is a default mode, as it were.

There are countless marketplace ministries around the world, and many are older than the modern-day BAM movement. But almost all of them are local, focusing on ‘Jerusalem’. This is not a value judgement, just an observation.

Business as Mission, BAM, is not against doing godly business in Jerusalem, but we focus on Judea, Samaria, and especially on the ends of the earth. And this is hardly ever a default mode for anyone.

You never have to encourage default mode, because default is default by default. Without a gentle push and an intentional effort default mode – Jerusalem – will kick in.

BAM has from the very beginning included the so-called Great Commission in its foundational values, informing both how and where we should do business for God and people. BAM thus includes making Christ known among all peoples.


Focusing on “the ends of the earth” is not holier than working in Jerusalem, but it is certainly more complex and often more challenging. That may mean crossing national, cultural and linguistic barriers. Tough and usually never anyone’s default mode. But following Jesus in the marketplace to all peoples is not a matter of convenience, but of choice and obedience. There must be a global thrust in BAM – to all nations and peoples!

We are to be mindful of the Word x 2 and the World. We are to be followers of Christ – the Word incarnated – and respond to His call. We are to align our mission with the Word of God – Holy Scripture. We are also to go to the world he loves and sends us to – even to the ends of the earth.

The Word x 2 is often not visible or understood in areas associated with higher risk for doing business. Thus, the primary BAM focus area often has a higher business risk profile. But that must never mean risk avoidance.

But life, business and BAM are about risk assessment, checking risk tolerance, and do risk management.


Today we can thank God for the many BAM businesses who intentionally and professionally operate in these countries. It is possible, but won’t happen by default.

There is a concentration of human needs and global issues outside our comfort zone. We recognise the fact that poverty and unemployment are often rampant in areas where the name of Jesus is rarely heard and understood.[3]

In the BAM Global Think Tank conversations and in the foundational BAM documents[4] you’ll find an emphasis on unreached peoples, the so-called 10/40 window, on the poor and marginalised, on areas with dire economic, social, environmental, and spiritual needs. This is beyond our default mode, so we must keep preaching and pushing the “ends-of-the-earth”.

As we do BAM in these challenging areas, we are to be like Jesus who constantly and consistently met various needs of people, and thereby proclaimed, demonstrated and extended the Kingdom of God.


BAM is beyond just doing social enterprise. It is an integrated approach to do business, incorporating biblical themes and values into our mission and standard operating procedures. Our faith is not an add on, but something that permeates our lives and businesses. BAM is about taking our Sunday talk into a Monday walk. That is a reason we talk about having a positive impact on many stakeholders on multiple bottom-lines, or the quadruple bottom-line.[5]


The BAM call is clear and remains from generation to generation. It doesn’t come from me or BAM Global, but from Christ himself. And he has promised a paraclete – a helper; the Holy Spirit will give us strength and wisdom to do BAM among all peoples – to the ends of the earth.[6]

Mats Tunehag


[1] Free download of the BAM A – Z booklet: https://secureservercdn.net/

[2] https://advisor.visualcapitalist.com/mapped-global-macroeconomic-risk-by-country-in-2022/

[3] BAM Manifesto, https://bamglobal.org/lop-manifesto/

See also excerpts from the Wealth Creation Manifesto: 8. Business has a special capacity to create financial wealth, but also has the potential to create different kinds of wealth for many stakeholders, including social, intellectual, physical and spiritual wealth.

  1. Wealth creation through business has proven power to lift people and nations out of poverty.
  2. Wealth creation must always be pursued with justice and a concern for the poor, and should be sensitive to each unique cultural context.
  3. Creation care is not optional. Stewardship of creation and business solutions to environmental challenges should be an integral part of wealth creation through business.


[4]  https://bamglobal.org/reports/

[5] See 15-minute video introducing the quadruple bottom-line. It also includes glimpses of my personal BAM journey in Central Asia in the 1990s. https://youtu.be/5IjGMRLevsk

[6] Bishop Barron’s “Daily Gospel Reflection” from 21 Oct 2022 is relevant as we pursue wisdom and understanding of the task before us: “Friends, the famous call of the Vatican II fathers to “read the signs of the times” is grounded in Jesus’ exhortation in the Gospel for today. Followers of Jesus are meant to look at the world with clear eyes, to see what is happening, to be attentive. But this attention is of a particular type. It is not the attention of the scientist or the philosopher or the politician—though it can include those. It is an attention to the things of God.

I have often argued that many of us today are still enthralled to a deist view of God, whereby God is a distant and aloof first cause of the universe, uninvolved with the world he has made. But Thomas Aquinas taught that God is in all things “by essence, presence, and power,” and that God providentially cares for every aspect of his creation. Therefore, we should expect to see signs of his presence and activity in nature, in history, and in human affairs.

And once we see, we are meant to speak! In a way, followers of Jesus are not looking at the signs of the times for their own benefit, but rather that they might share their prophetic perspective with everyone else. So look around, look with attention, look with the eyes of faith!”

LUKE 12:54–59


He who marries the latest trend will soon be a widower

In times of crisis things are sifted. We often see and then focus on what is important. A crisis can reveal what we really value and should prioritize. It applies when we get seriously sick, when there is an upheaval in our family or even during a pandemic. The sifting process may also show what really stands the test of time, and what is a mere short-lived trend.

The global crisis and cataclysmic disruption in recent times has clearly shown that Business as Mission, BAM, God honoring and people serving business, is not a flickering trend. But as we continue to pursue business for God, people and planet, we must be well grounded in the Holy Scriptures, and deeply rooted in history as well as in the teachings of the Church.

Deeply Rooted

It is of utmost importance for the global BAM movement to dig deep into its roots, to draw on the rich heritage we have. We must recognize our roots and understand our history, and acknowledge that we are standing on shoulders of giants who have gone before us.

Remember that Martin Luther was a Catholic and Jesus was a Jew. Our worldview and business practice must be thoroughly infused and constantly informed by a few millenniums worth of Judeo-Christian thought[1]. BAM and faith driven entrepreneurship did not start with us, even though it is experiencing a global surge in our generation. But it will only have a lasting impact if we are deeply rooted for the future.

Our Jewish Heritage

The late Lord Rabbi Jonathan Sacks, an intellectual giant, wrote an essay 20 years ago which helps us understand our Jewish roots when it comes to a worldview conducive for problem solving and innovation, the sanctity of work, and the role of business for human flourishing[2].

Biblical thought has demythologized nature, which can be rationally understood and thus stewarded for creative solutions to human needs.[3] Furthermore, a linear concept of time is essential to human progress. We are not stuck in an endless, repetitive and meaningless circle of life. God himself is orchestrating a narrative from the garden to the city. Yes, history is His story. These are essential ingredients shaping our worldview and, consequently, our involvement in business.

The Genesis account of the creation mandate is clear: God, taught Rabbi Akiva in the second century, deliberately left the world unfinished so that it could be completed by the work of man. Industry is more than mere labor. It is the arena in which we transform the world. [4]

The BAM movement is aligned with this aim of transforming the world. It is related to what the Jews call tikkun olam: repairing the world. Tikkun olam means co-creating with God, and bridging the gap between the world which is, and to a world as it ought to be.[5]

Work is Sacred

Work, creativity and human dignity are related, because we are created in God’s image. Rabbis Sacks contrasts animals and human beings: Work, in other words, has spiritual value, because earning our food is part of the essential dignity of the human condition. Animals find sustenance; only mankind creates it. [6]

This relates to the Hebrew word Avodah which means to work, worship, and serve. Thus, BAM pursues a seamless integration of work, worship and service. The thirteenth-century commentator Rabbenu Bachya said: “The active participation of man in the creation of his own wealth is a sign of his spiritual greatness.” [7]

Professor Angelo Nicolaides expresses an Orthodox Church perspective on this: In Old Testament times work was the way in which one worshipped God. He goes on to say: Christians should thus view work as a mission”. [8]

Judaism values work, wealth creation and a framework of freedom which accommodates dignified work and the creation of wealth through business. They do not struggle with sacred – secular divide which so often is prevalent among Christians.

But as we search our roots and traditions, we will discover – thankfully – that the Church has never endorsed this dichotomy.[9] Bishop Barron[10]: When God came among us in Christ, he effected the work of repairing his broken and hurting creation. He is not interested simply in souls but in bodies as well. [11]

Work and business are reflections of the trinitarian God, and also who we are created in His image. God is love and collaboration[12], God created in community and for community[13]. So, being a faithful worker individually, and being creative collectively – also in business – are both deeply divine and deeply human.

As Angelo Nicolaides rightly observes: “The notion of business is recognized within the creation account where it is clear that man cannot work alone.[14]

Private Property

The right to private property is intrinsically linked to freedom and human dignity. This is a long and strong Judeo-Christian tradition, and the teaching is clear.

Rabbi Sacks again: For a ruler to abuse property rights is, for the Hebrew Bible, one of the great corruptions of power. Judaism is the religion of a people born in slavery and longing for redemption; and the great assault of slavery against human dignity is that it deprives me of the ownership of the wealth I create. At the heart of the Hebrew Bible is the God who seeks the free worship of free human beings, and two of the most powerful safeguards of freedom are private property and economic independence. [15]

Pope Francis published an encyclical latter called Fratelli Tutti in October 2020.[16] Some accused him of diminishing the right of private property or rejecting democratic capitalism.[17] A problem with modern journalism is often the lack of understanding, or the will to understand, historical contexts. To comprehend the Catholic church and its teachings, one has to review centuries of profound thinking, often expressed in encyclicals. More on this later.

Pope Francis stands firmly in the tradition of St. John Paul II, who saw the market economy as an arena for the exercise of human creativity, ingenuity, and courage. … He also reiterates the teaching of the founder of the modern Catholic social tradition, the great Leo XIII, who, in Rerum Novarum, strenuously defended private property and, using a number of arguments, repudiated socialist economic arrangements. [18]

In numerous Papal Encyclicals stretching from Rerum Novarum (1891) to Centesimus Annus (1991) there is an unambiguous affirmation of private property, and linked to that the obligation to share with others, especially the poor.

While affirming private property the Judeo-Christian tradition also acknowledges that God is the ultimate owner and stresses our responsibility to be generous stewards. Rabbis Sacks: “Ultimately everything belongs to God. What we have, we hold in trust. And there are conditions to that trust—or as the great Victorian Jew Sir Moses Montefiore put it, “We are worth what we are willing to share with others.” [19]

Dignifying Way to Help the Poor

Caring for the poor and needy is a commonly held belief and practice among Jews and Christians along a broad spectrum. Christians have in general – and throughout history – focused on charity responses and handouts.[20] But in the Jewish tradition “the highest degree of charity, exceeded by none, is that of a person who assists a poor Jew by providing him with a gift or a loan or by accepting him into a business partnership or by helping him to find employment—in a word, by putting him where he can dispense with other people’s aid.[21]

Handouts never give dignity. Jobs do! How can we best help a poor child, what is a long term and dignifying solution? Give the parents a job!

Jews, Catholics, Orthodox and Protestants on Wealth Creation

This leads us into the conversation about wealth creation and wealth sharing. Hoarding of wealth is wrong, but both creating and sharing wealth are commended. But there is no wealth to be shared unless it has been created. Generosity is a virtue, but aid is not the ultimate answer to poverty.

The sages were not so much concerned with the elimination of poverty through redistributive taxation. Instead, what they sought to create was a society in which the poor had access to help when they needed it, through charity to be sure, but also and especially through job creation. [22]

As we connect with our roots, we build a stronger foundation for the future. And if you want to build a skyscraper you need to first dig deep and establish a firm foundation. As we build a BAM movement that will rise high and last long, we should pour Jewish and Christian lessons learned into the foundations of our businesses and other BAM related initiatives.

The value of creating different kinds of wealth through business is endorsed in both rabbinic and Christian traditions. As Pope Francis says: “Business is a noble vocation, directed to producing wealth and improving the world. It can be a fruitful source of prosperity for the area in which it operates, especially if it sees the creation of jobs as an essential part of its service to the common good.” [23]

BAM Global[24], together with the Evangelical Lausanne movement[25], organised a global consultation in 2017 around the issue of wealth creation for holistic transformation. Our findings were documented in seven papers, a summarising manifesto and an educational video series.[26]

The Wealth Creation Manifesto[27] is deeply rooted in Judeo-Christian thought, but also adds to a firm foundation for our day and age. Excerpts:

  1. Wealth creation is rooted in God the Creator, who created a world that flourishes with abundance and diversity.
  2. We are created in God’s image, to co-create with Him and for Him, to create products and services for the common good.
  3. Wealth creation is a holy calling, and a God-given gift, which is commended in the Bible.

This is also mentioned within the Orthodox Church tradition. God is giving wealth to serve His purposes.[28]

Each generation has to review and highlight old age concepts and truths, and see how they apply to today’s context. That includes various arenas and constituencies, like business, church, and academia.

Intellectual Wealth

It would be a costly mistake to neglect the intellectual wealth generated over the centuries in both Jewish and Christian traditions. Please allow me to recommend one of the better books I’ve read recently: Papal Economics, by Maciej Zieba.[29] He does an insightful overview and critical analysis of a dozen Papal encyclicals published over 100 plus years. They deal with issues like work, business, wealth, property rights, democracy, market economy, socialism, and human dignity and freedom.

The author, philosopher and theologian Michael Novak, who has written the foreword says: “For a long time to come, this book may well be the definitive work on the economic teaching of the modern popes.”

Beyond an Academic Exercise

A tree can flourish and give fruit as long as it has roots through which it can draw life giving water. An olive tree can produce fruit for over a thousand years – if rooted and nurtured. The purpose of this article is beyond an academic exercise. We want to serve God and people through business – among all peoples ­– in our lifetime but also for generations to come. Thus, we need to be deeply rooted for the future.

Mats Tunehag

Article in Russian: https://businessasmission.ru/ukorenyatsya-radi-budushhego/

Article in Portuguese: Profundamente Enraizados para o futuro / Deeply Rooted for the Future

Also available at:




[1] All truth is God’s truth! We mustn’t be afraid of or instinctively reject statements just because they come from sources we are less familiar with or skeptical to.

[2] Market and Morals, by Jonathan Sacks. Aug 2020. I am indebted to Sacks’ books, articles, and lectures, and will draw especially from this essay in this article. https://www.firstthings.com/article/2000/08/markets-and-morals

[3] At its core it is a Jewish heritage, and fully embraced by the Church. This is also mentioned in Laudato Si, #78, by Pope Francis. 2015

[4] Ibid.

[5] See http://matstunehag.com/2020/10/04/tikkun-olam-repair-the-world/

[6] Market and Morals, by Jonathan Sacks. Aug 2020

[7] Ibid

[8] Ethics and the dignity of work: An Orthodox Christian perspective, by Angelo Nicolaides. Pharos Journal of Theology ISSN 2414-3324 online Volume 101 – (2020)

[9] There cannot be two parallel lives in their existence: on the one hand, the so-called “spiritual” life, with its values and demands; and on the other, the so-called “secular” life, that is, life in a family, at work, in social relationships, in the responsibilities of public life and in culture. … This split between the faith which many profess and their daily lives deserves to be counted among the more serious errors of our age”.  Christifideles Laici: The Vocation and Mission of the Lay Faithful in the Church and the World: Post-Synodal Apostolic Exhortation of Pope John Paul II to bishops, priests, deacons, women and men religious and all the lay faithful (December 30, 1988)

[10] Advent Gospel Reflection, by Bishop Robert Barron, 16 Dec 2020.

[11] See short vignette in the Wealth Creation video series: https://www.youtube.com/watch?v=SJajgVcPyzo&list=PLYGxDL2dvuo5k-Uk8FGxZj1QYcBe70_Vx&index=2

[12] The trinitarian reciprocal love, interdependence and collaboration, have bearings on our relationships and responsibilities, also for the planet: Relational human existence involves interdependence and interaction simultaneously between human beings themselves and the nature they commonly share and companies need to be clear on this. … They should also endeavour to serve environmentally friendly planetary needs so that future generations may also enjoy God’s creation. Ethics and the dignity of work: An Orthodox Christian perspective, by Angelo Nicolaides. Pharos Journal of Theology ISSN 2414-3324 online Volume 101 – (2020)

[13] John Paul II consequently describes the essential community aspects of business, saying that a company is a community of persons who in various ways are endeavouring to satisfy their basic needs, and who form a particular group at the service of the whole of society. Centesimus Annus, 1991

[14] Ibid

[15] Market and Morals, by Jonathan Sacks. Aug 2020

[16] http://www.vatican.va/content/francesco/en/encyclicals/documents/papa-francesco_20201003_enciclica-fratelli-tutti.html

[17] See Bishop Barron’s clarifying article: https://www.wordonfire.org/resources/article/pope-francis-fratelli-tutti-and-the-universal-destination-of-goods/28906/

[18] Ibid

[19] Market and Morals, by Jonathan Sacks. Aug 2020

[20] There is of course, as in life in general, often a tension between orthodoxy and orthopraxy. Helping the poor financially must always be a provisional solution in the face of pressing needs. The broader objective should always be to allow them a dignified life through work. Laudato Si, #128, by Pope Francis. 2015.

[21] Market and Morals, by Jonathan Sacks. Aug 2020

[22] Ibid

[23] Laudato Si, #129, by Pope Francis. 2015.

[24] https://www.bamglobal.org/

[25] https://www.lausanne.org/

[26] http://matstunehag.com/wealth-creation/

[27] https://bamglobal.org/report-wealth-creation-manifesto/

[28] Ethics and the dignity of work: An Orthodox Christian perspective, by Angelo Nicolaides. Pharos Journal of Theology ISSN 2414-3324 online Volume 101 – (2020)

[29] Maciej Zięba, OP. “Papal Economics: The Catholic Church on Democratic Capitalism, from Rerum Novarum to Caritas in Veritate. 2013

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Business as Mission, BAM, is part of a greater godly plan which the Jews call tikkun olam[1]: repairing the world. We are living in the tension of the world that is and the world as it ought to be. Tikkun olam means co-creating with God, and bridging the gap between the world which is, and to a world as it ought to be.

Unfinished business

God created all things and as He did quality control after each creation or production day, he deemed the products to be good. We are created in His image, to be creative, to create good products and services, to further develop the world that God has created. We do it with God and for people: tikkun olam. Or as the American Jesuit theologian Roger Haight writes in ‘Spirituality Seeking Theology’ (2014): “God has entrusted creation to human beings not merely as caretakers of a past condition but as co-creators with God of the future.”

Bridging the gap

Throughout history and around the globe today we observe the tension of what is and what it ought to be. God has always called and equipped people to bridge that gap. He called Moses to lead the people from slavery in Egypt, to freedom in the promised land. It was a long journey of tikkun olam.

There are tens of millions of slaves in the world today. We need a Moses, an Aaron and a Miriam and many others, to lead people from slavery to freedom. My good friend and Brazilian fashion designer Amanda Prussak has stepped into this gap, building a bridge to freedom through Dress for Freedom [2]. Tikkun olam – repairing the world.[3]


Tikkun olam is co-creating with God, who created in community and for community. Nehemiah wept when he learned about the devastation of Jerusalem. He prayed and made a thorough plan, and engaged the community to restore the walls and the city for the community. Tikkun olam.

For over ten years I have worked closely with the Kingdom Business Community in Indonesia.[4] They have equipped over 10 000 business owners and entrepreneurs, to align their businesses with God’s purposes and for the common good. Tikkun olam.

Do justice, love mercy, walk with God

About a century ago James Dole started a pineapple farm and industry in Hawaii. He was intent loving God and neighbor, and to that end shape his business so it would honor God and serve people. When the trade union came to inspect the company and the working conditions they concluded: if all businesses were run like Dole’s company, we in the trade unions would be out of business. Dole was once asked what guided and informed his business practices, and he referred to Micah 6:8 – to do justice, love mercy, and walk humbly with God. Tikkun olam.

About 100 years later a BAM group called Transformational SME [5] was founded, that focuses on repairing the world in some of the most broken and challenging countries. I have worked with them for over ten years and we have seen how you can do tikkun olam through small and medium size businesses, helping them to grow in size and profitability as well as holistic impact. What is Transformational SME’s guiding principle? To do justice, love mercy, walk humbly with God.

The Lord’s prayer & BAM

We regularly observe problems and shortcomings around us, and we often take these to the Lord in prayer. We address what is, and pray for a change.

BAM is about intentionally positioning ourselves in the midst of the Lord’s prayer: may your Kingdom come in the marketplace, and may your will be done on earth as in heaven, in and through my business. Tikkun olam.

Thus, we also pray in the spirit of tikkun olam[6] as we repair the world:

Christ with me, as I do business for Him and people

Christ before me, as I plan my business

Christ behind me, as I review my business

Christ in me; my guiding light in business

Creating wealth for human flourishing

Rabbi Lord Jonathan Saks said: ”Poverty crushes the spirit as well as the body, and its alleviation is a sacred task”. There are of course different kinds of poverty and wealth. One can be financially rich but socially poor. One can be endowed with great intellect but suffer from spiritual poverty.

One shouldn’t underestimate the importance of wealth creation[7] and wealth creators when we talk about tikkun olam. Wealth creation is both a command and a gift from God. Moreover, it is a historically proven path to lift people and nations out of poverty. Different kinds of wealth can and should be created in and through business, to contribute to human flourishing. Wealth creation is tikkun olam.

The Wealth Creation Manifesto, now in 18 languages, conveys the role of wealth creation for holistic transformation of people and societies around the world.

We are called to tikkun olam

During and after the corona crisis we are to repair and heal people’s lives and improve the world, bringing hope and healing to the world, also through business.

As business people we have a calling, but we also have a responsibility to proactively pursue tikkun olam, and seek business solutions to global issues.

As John Paul II writes: the lay faithful have the responsibility of being in the forefront in working out a solution to the very serious problems of growing unemployment; … to raise up new forms of entrepreneurship and to look again at systems of commerce, finance and exchange of technology.” [8]

Tikkun olam. Let’s repair the world!

PS. Article available in German: Tikkun Olam: Die Welt wiederherstellen


[1] Learn more about the concept, and how Israel applies it. https://www.israel21c.org/opinion-tikkun-olam-israels-most-ancient-and-modern-invention/ . I also strongly recommend a lecture by Rabbi Sacks: “To heal a fractured world”https://www.youtube.com/watch?v=seiAyrDXKkg

[2] http://dressforfreedom.com/

[3] Dress for Freedom is one of 100+ so called freedom businesses applying tikkun olam through the Freedom Business Alliance: https://www.freedombusinessalliance.com/

[4] https://kingdombusiness.community/

[5] https://www.transformationalsme.org/

[6] See the full prayer at http://matstunehag.com/2017/03/17/st-patricks-bam-prayer/

[7] It is now three years since the Global Consultation on The Role of Wealth Creation for Holistic Transformation and subsequent publications. During August and September 2020, we have published a series of articles on wealth creation, reflecting on the eleven affirmations in the Wealth Creation Manifesto

Learn about the global impact of the Manifesto at https://businessasmission.com/the-global-impact-of-the-wealth-creation-manifesto/ 


Wealth Creation Manifesto: Affirming the Role of Business People in God’s Plan for the World
Shaping Our Views on Wealth, Wealth Creation and Wealth Creators
Creating Wealth for God’s Glory and the Common Good
Business Is a Holy Calling That Should Be Affirmed by the Church
Alleviating Poverty by Creating Businesses and Sharing Wealth
Business as an Agent of Human Flourishing and the Greater Glory of God
Business as Good News to the Poor
A Cup of Cold Water: Business and the Stewardship of Creation

[8] Christifideles laici 1988


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A brief introduction to Business as Mission, BAM

We have produced “talking points” with this infographic.

This document will give you a brief explanation of each of the five points.


For a copy of the infographic


For a social media version, png file


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